Portfolio / Castle Brook Wines
The Seed Group were recently asked to rebrand the award-winning English wine company previously known as Chinn-Chinn (www.castlebrookvineyard.co.uk), which forms part of the Chinn family’s Herefordshire farming business, best-known for its Wye Valley Asparagus.
Since the rebrand, Castle Brook has won the Montagu Trophy for Best Presented Wine in the English & Welsh Wine of the Year Competition 2015.
The newly labelled Castle Brook Classic Cuvée is a traditionally styled Brut, which has been made with Champagne grapes to produce the highest quality English sparkling wine.
The brief from the Chinn family was to bring the brand up to date and give it a classic, elegant look that would appeal to consumers looking for a celebration wine. We wanted the bottle to reflect the quality of the wine itself - a deliciously delicate, crisp palate with a hint of lemon blossom.
We worked alongside the family to change the brand name from Chinn-Chinn to Castle Brook Vineyard, after the farmhouse that overlooks the vineyard. This ancient building, mentioned in the 1086 Domesday book as a coaching inn, is named after both the ruins of Penyard Castle which overlooks the valley, and the Coughton Brook which runs through it.
The simplicity of the new design gives it a modern look and feel, whilst the subtle use of the British flag ensures the wine’s provenance remains at the heart of the brand. The Chinn Chinn motif has also been maintained within the design, as a fun play on the ‘Chinn’ family name.
Castle Brook are thrilled with the results of the rebrand, with the judges describing the new label design as simple, classy, understated and eye catching. In addition to their Montagu Trophy, the wine was awarded a Silver Medal in the competition, which follows on from the brand’s recent Silver Medal win in the Decanter World Wine Awards 2015.
We have also generated significant press coverage for the newly labelled Classic Cuvée since it’s national launch in May, with recent mentions in LandLove magazine, The Guardian and The Independent on Sunday, as well as in local Herefordshire press.