The Great British Berry Watch launch

This month sees the launch of the latest campaign by The Seed Group for The Blackcurrant Foundation. The Blackcurrant Foundation represents over 30 blackcurrant growers across the UK with the aim of educating consumers on the benefits of this native super berry. 

Nearly 95% of British blackcurrants go into making Ribena and this year's campaign- The Great British Berry Watch- aims to show the journey from bush to bottle. The campaign will be run across social platforms with content focused on how blackcurrants are grown; with farm visits, live video and regular competitions to drive engagement.

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Phia Folkes