Doves Farm Foods are specialist organic and free from millers producing flours, baking ingredients and baked goods.
How we helped: Consumer PR, trade PR, press office, product placement, experiential, copywriting, social media management, photography, videography.
Doves Farm engaged us in a 12-month PR campaign to launch their new flapjack range and to build brand recognition in the free from sector.
Our key objectives were to position Doves Farm as the free from baker's go-to brand and to communicate that gluten free baking is accessible for everyone. Our activity included a press sampling campaign to coincide with Great British Bake Off, using a Paul Hollywood lookalike to deliver Doves Farm free from treats to all major food & drink titles in London on a bakers bike.
We also built on the strength of Doves Farm's existing and extremely popular recipe collection to develop a suite of photography and how-to videos to enhance the brand's content and increase social media engagement.
The campaign generated an impressive 168 pieces of coverage in national press titles with 50 million opportunities to be seen and a significant increase in social media traffic and interactions.