Isla Negra is a leading Chilean wine in the UK and part of the Concha y Toro wine group.
How we helped: Concept creation, social media strategy & management, campaign creative, photography, POS, website design, competition management, prize fulfilment.
We have worked with Isla Negra since 2013, and continue to work as their retained agency delivering integrated campaigns in store and online. These have included on-pack promotions, experiential activity, social community engagement and media relations. We have also developed digital platforms, designed point of sale materials and delivered styled photo shoots.
Since working with us, the brand has seen a significant increase in sales, online traffic and overall consumer engagement. Today, they have the No.1 Merlot and Sauvignon Blanc in the UK.
“The Seed Group have contributed a huge amount to the success of Isla Negra in 2014 – their creative development, strategic thinking and attention to detail has been a real standout and helped land a scale piece of marketing activity that has given the brand some real traction moving into 2015.”
Dan Featherstone Isla Negra Wines