Really Healthy Pasta is a range of healthier pasta made from single legume ingredients.
How we helped: Consumer & trade PR campaign
We were asked to assist the brand in their UK launch in early 2016 with a 6-month PR and social media campaign. With its simple ingredient list (just one per product) and list of health credentials, we knew Really Healthy Pasta needed to be tasted to be believed, so we set about sending out samples to all of the food and drink and health and fitness media points.
Our work didn't stop at PR, as we created a range of recipe photography to support the brand at exhibitions, online and in print.
Within just a 6 month campaign TSG achieved a good mix of national media coverage included Grazia Magazine, Prima, Veggie Magazine, Your Healthy Living and Natural Health as well as Trade press to support listings.