Tigg’s is a range of naturally colourful dressings inspired by the James’ brothers grandmother, Tigg.
How we helped: Branding, packaging design, exhibition design and graphic design.
The James brothers approached us when they were just one year in and needed to take their branding in a new direction to achieve better stand out on shelf and a distinctive brand to take to retailers.
We came up with a bold, modern brand identity that reflects the colourful products and the energy and vibrancy of the brand's founders. We also worked with the Tigg's team to develop strong messaging that clearly communicated the brand's USPs and would distinguish the dressings from competing brands.
“The team at The Seed Group are great and were on hand for everything we desired. They offered valuable insight into our business in terms of where we were going as well as the design skills, that ultimately we were after. Not only are they extremely efficient at completing their brief, they are also a joy to work with and very patient with our way of doing things!”
Jacob James Tigg’s