Viña Maipo is a top selling Chilean wine brand in the UK and part of the Concha y Toro wine group.
How we helped: Concept creation, strategic partnership development, social media strategy & management, campaign creative, photography, videography, POS, website design, competition management and prize fulfilment.
Viña Maipo asked us to help them raise the brand’s profile in 2016 and bring to life a big idea that would incentivise their key demographic.
We worked closely with the team to understand the brand's history and motivation and learnt about the intense passion Viña Maipo's winemakers put into the production process. We wanted to share that passion with consumers and encourage them to unlock their own passion.
We forged a partnership with former Strictly Come Dancing star, Vincent Simone, to help us communicate the brand's passion through dance.
We designed a neck collar and POS assets to drive visibility in store and engaged consumers in a promotion offering them a chance to win a dance class with Vincent. We also created a series of six dance tutorial videos with Vincent, designed a new online platform and created engaging brand content for their social media channels.