From Scramble to Sunny-Side Up, eggs are having a cracking 2024

With Easter 2024 on the horizon, we couldn't help have a quick look at how the egg market is doing right now. Bird flu, supply issues, rising prices have all impacted our local farmers.
But fast forward to today and supermarket shelves are fully stocked again, and with the UK waving goodbye to bird flu worries early this year, there’s a fresh wave of optimism. Yes, egg prices have gone up a tad, but guess what? Eggs with extra perks like better nutrition are really hitting the spot with UK consumers.

Now, here’s the scoop: the egg scene is changing because by 2025, we’re all aiming to go cage-free. It’s a big deal and shows how much we all care about happy hens and doing things sustainably.

In this bustling market, speciality egg brands are growing significant market share against the unbranded. Brands like Clarence Court, Happy Egg Co, Purely Organic, St Ewe and others now make up 32.5% of the market! These speciality names are not just about tasty eggs; they’re all in for ethical, health-conscious, and planet-friendly practices.And it's not just chicken eggs we're talking about; with more opportunities for duck and quail eggs, offering consumers more choice and greater availability. 

So hopefully more happy hens and a happy Easter for all!