New Hire: Influencer, PR & Partnerships Executive
Pay: £30,000.00 per year
Location: Stoke Prior, Herefordshire
Type: Full time, 12 month contract
Hours: 9-5, Monday - Friday
Hybrid: 2 days office, 3 days WFH
Start Date: October 1st
Job Description:
About Seed
Seed is a specialist social media agency working with ambitious food, drink and lifestyle brands. We combine strategic thinking, creative content, influencer marketing, PR and paid media to help our clients build meaningful connections with their audiences.
We are looking for an experienced Influencer, PR & Partnerships Executive to join our team and deliver high-quality influencer, media outreach and brand partnership activity across a range of client accounts.
This is a varied, relationship-led role for someone who is organised, proactive and confident communicating with influencers, journalists, brands and clients.
The Role
As Influencer, PR & Partnerships Executive, you will be responsible for delivering influencer marketing campaigns, PR outreach and sample management, and developing brand relationships that create valuable social media collaborations and partnerships for our clients.
You will work closely with our wider Social Media Management team, as well as client services and production to ensure activity is strategically and creatively aligned, and completed on time and within budget.
Key Responsibilities
Influencer Marketing
Research, identify and recommend relevant influencers and content creators for client campaigns.
Build and maintain strong relationships with influencers, talent managers and agencies.
Manage influencer outreach, negotiations, contracting and campaign communications.
Develop clear influencer briefs aligned with client objectives, brand guidelines and campaign messaging.
Coordinate product gifting, paid collaborations and organic influencer activity.
Manage campaign timelines, deliverables, usage rights, approvals and content deadlines.
Review influencer content to ensure it meets the agreed brief and quality standards.
Track campaign performance and contribute to client reporting and recommendations.
Maintain accurate influencer databases, campaign trackers and records.
PR Outreach & Sample Management
Support the development and delivery of consumer and trade PR activity.
Research relevant journalists, publications, editors and media opportunities.
Build and maintain targeted media lists.
Draft and distribute press releases, pitches, product information and supporting materials.
Proactively pitch stories, products and campaign angles to relevant media contacts.
Respond to journalist enquiries and coordinate product or information requests.
Manage product samples, influencer gifting and press mailers from planning through to delivery.
Maintain accurate records of sample stock, recipients, addresses and delivery status.
Monitor media coverage and support the preparation of campaign reports.
Brand Partnerships & Collaborations
Identify brands that align with our clients’ audiences, values and marketing objectives.
Develop creative partnership and collaboration ideas for social media.
Research and contact potential brand partners with relevant, tailored proposals.
Build positive, long-term relationships with brand marketing and partnership teams.
Coordinate collaboration requirements, including content, prizes, products, logistics and promotional activity.
Ensure all partnerships are clearly documented, appropriately approved and delivered successfully.
Identify opportunities to extend successful relationships into future collaborations.
Client & Team Collaboration
Work closely with account managers to understand client strategies, campaign priorities and commercial objectives.
Contribute ideas to campaign planning, content development and client meetings.
Provide clear and regular updates on campaign progress, responses, risks and opportunities.
Collaborate with the creative and production teams to ensure influencer and partnership content is effectively planned and delivered.
Manage multiple client projects simultaneously while maintaining strong attention to detail.
Ensure activity is delivered within agreed budgets, timelines and scopes of work.
Stay informed about developments across influencer marketing, social media, PR and brand partnerships.
About You
You will have 2+ years experience in an influencer marketing, PR, partnerships or communications role, ideally within an agency or fast-paced brand environment.
You will be confident managing outreach and professional relationships, with a strong understanding of how influencer marketing, PR and brand collaborations can support wider social media and marketing objectives.
You will be organised, commercially aware and comfortable taking responsibility for activity from initial research and outreach through to delivery and reporting.
Essential Experience & Skills
Previous experience in a similar influencer marketing, PR, partnerships or communications role.
Experience researching, contacting and managing influencers or content creators.
Experience conducting media or brand outreach.
Strong written and verbal communication skills.
Excellent relationship-building and negotiation skills.
Strong organisational and project management abilities.
High attention to detail and confidence managing multiple deadlines.
Ability to write clear, engaging and professional pitches, emails and campaign materials.
A good understanding of social media platforms and influencer content.
Confidence working independently and taking ownership of projects.
Ability to work collaboratively as part of a wider agency team.
Competence using spreadsheets, trackers and project management systems.
Personal Qualities
Proactive and confident in approaching new people and opportunities.
Personable, professional and relationship focused.
Highly organised and dependable.
Creative and able to identify mutually beneficial partnership opportunities.
Comfortable taking responsibility and being accountable for delivery.
Calm and solutions focused when managing changing priorities.
Collaborative and committed to contributing positively to the Seed team and culture.
What We Offer
A salary of £30,000 per annum.
A full-time, 12-month maternity cover contract, with the potential to become permanent.
Hybrid working, with three days working from home and two days in our Herefordshire office.
The opportunity to work with a varied portfolio of established and ambitious brands.
A collaborative and supportive agency environment.
28 days holiday
Enhanced sick leave up to 5 days
Your birthday off
1 Extra day’s holiday per year of service for up to 5 years (after first 12 months)
Enhanced parental leave
Flexitime policy
How to Apply
Please submit your CV and a covering letter to phia@theseedgroup.co.uk explaining your relevant experience, why you are interested in the role and why you would like to join Seed by 17th August.
Work Location: Hybrid remote in Herefordshire