Seed Announced as Finalist in Paid Media Awards 2024 for "King of Ciders" Campaign

We're thrilled to share some fantastic news: our "King of Ciders" campaign has been announced as a finalist in the Paid Media Awards 2024. This recognition is a proud moment for us at Seed and a celebration of our ongoing partnership with Westons since 2019. It's incredibly rewarding to see our collaborative efforts acknowledged by our peers.

A Partnership Rooted in Growth and Creativity
Our journey with Westons has been marked by mutual growth, creativity, and a shared goal to showcase the unique qualities of Henry Westons cider. This campaign aimed to leverage the Coronation celebrations, positioning Henry Westons as the premium cider choice in the UK, and capturing moments of national pride.

Crafting the "King of Ciders" Campaign
Our campaign was focused on increasing awareness and engaging with our audience during a significant cultural event. By setting clear objectives to expand our reach and engage with cider enthusiasts, we utilised tailored messaging to highlight the heritage and craftsmanship of Henry Westons cider. This approach led us to surpass our campaign goals, achieving exceptional reach, engagement, and recall rates.

Celebrating the Results
The "King of Ciders" campaign achieved remarkable success:

• We significantly surpassed our reach goal, connecting with millions more than anticipated.

• Engagement rates and the number of engagements far exceeded our targets, demonstrating the campaign's resonance with our audience.

• The campaign's average estimated ad recall outperformed our expectations, indicating a strong and lasting impact on our audience.

This success is a testament to the enduring partnership between Seed and Westons Cider and our shared dedication and pride. We look forward to the award announcements next month, when we hope to be raising a glass or two 🍻