The Bushcraft Company is an outdoor education provider working with schools across the UK.
How we helped: Strategic planning, brand planning, branding, logo design, website design, copywriting, graphic design, direct marketing, email marketing, campaign creation, social media strategy & management, PR.
The Bushcraft Company asked us to rebrand their business in 2013. The team knew they were offering something truly different to their big competitors but they needed their potential customers to recognise that and switch over.
Focusing on the company's all-natural, get your hands-dirty, rain or shine approach to outdoor education, we moved them away from the corporate look and feel they had to a more natural, fun and creative positioning. This work included developing a new visual identity, revising their brand messaging, developing a new website and social media channels, and designing new company stationery and marketing assets.
The response The Bushcraft Company received exceeded all expectations and the brand has developed an extremely loyal following and impressive customer base in the three years since the re-launch.
Now we continue to work with the company to build on their strong social media community, and design successful marketing campaigns and creative selling toolkits. We have also developed sister brand and summer camp provider, Camp Wilderness.
“The Seed Group has been our PR agency for just one month and have already secured 8 pieces of coverage. They have demystified PR for us, and shown us that it can be great value for money.”
Alice Hicks The Bushcraft Company