An online retailer curating the very best of vegan, free-from
and organic snacks
Inspired by the limited availability of vegan and free-from snacks in supermarkets at the time, Anna founded The Goodness Project to bring these products direct to her customers doors.
Now, the company delivers a wide selection of letterbox and larger hand-picked hampers filled with free-from, organic and vegan snacks, via online gifting and a subscription service.
Our role…
We worked with closely with Anna to create a social and digital PR strategy that would build brand awareness and increase web traffic. As a small, owner-managed start-up, The Goodness Project did not have an internal marketing team and chose us for our one-team approach. Working as an extension of their business, we created collaborations with key partner brands, developed a Brand Ambassador Programme and secured feature with numerous health and lifestyle influencers and online shopping editors. Alongside this, we ran their social channels day-to-day, creating stand-out content and creating meaningful engagements that drove purchase.
