Our Pick of the UK's Top Mum Influencers 2024
Spotlight on the UK's Top Mum Influencers
March is the month to celebrate women, with IWD and Mother's Day spotlighting the contributions we women make in the world. Social influencing is an area where many women thrive and also help and support others.
In the UK, there is a vibrant community of "mum influencers" who share their experiences, expertise, and everyday moments with their followers. Whether they're sharing parenting tips, advocating for social change, or simply spreading joy and positivity, these women inspire us to embrace the beauty and challenges of motherhood with grace and resilience🌷👩👧👦💕
Let's take a closer look at some of the top mum influencers in the UK:
Louise Pentland
3.9m Instagram followers
Mum-of-two Louise is not just a hugely popular and relatable lifestyle vlogger; she’s also a Times #1 best-selling author and columnist for Hello magazine. One of her greatest strengths lies in her ability to connect with her audience on a personal level. She openly shares her experiences as a mum, entrepreneur, and woman navigating the complexities of modern life with a handful of #mumhacks thrown in. Whether she's discussing parenting challenges, beauty tips, or mental health, Louise's honesty and vulnerability resonate with her followers, fostering a sense of community and mutual support.
Giovanna Fletcher
2m Instagram followers
Giovanna’s popularity as a mum influencer stems from her authentic and relatable approach to parenting. As a mum-of-three boys, best-selling author, actor and host of the "Happy Mum, Happy Baby" parenting podcast (with guests including Kate Middleton), Giovanna connects with her audience by sharing both the joys and challenges of motherhood. Her advocacy for maternal mental health also resonates deeply with many, as she promotes self-care and prioritizing one's well-being amidst the demands of motherhood. Just as she did in winning I’m A Celebrity….Get Me Out of Here, her warm and honest personality, continues to inspire and uplift her followers.
Anna Whitehouse
413.3k Instagram followers
Also known as Mother Pukka, Anna is on a mission to celebrate imperfect parenting and champion flexible working, even in the face of personal challenges. Despite recently experiencing divorce, she has openly shared her journey, including on her ‘feminism with a slice of filth’ podcast series "Dirty Mother Pukka," which brilliantly navigates the complexities of life as a single mother with humour and resilience.
She largely speaks to a generation of mothers who are burning out, losing out, breaking down and trying to exist simply. ‘It’s not about having it all; it’s just that we are doing it all, and it’s too much.’ Through her platforms like Heart Radio and her podcast, Anna advocates for flexible working arrangements, challenging societal norms and championing a better work-life balance for parents. So successful is her Flex Appeal campaign that she was voted as one of the Independent’s Most Influential Women alongside Madonna and Joan Collins in 2023. By prioritizing mental health and self-care, even amidst adversity, Anna empowers other mums to embrace their own unique paths and find strength in their vulnerabilities.
Anna Saccone
1.4m Instagram followers
Anna Saccone is a lifestyle blogger, vlogger, and mum-of-four who has been sharing her family's adventures, parenting tips, and personal anecdotes on social media for over 10 years. With her husband Jonathan Saccone-Joly, they broadcast their lives from the birth of their children to training their six Maltese dogs, on their youtube channel. This earned them the award of the Sunday Times most influential family in 2019. America-born Anna has experienced the extreme highs and shocking lows of what the internet has to offer. She suffered a very public miscarriage in 2016, overcame eating disorders and along with her husband, has been the target of extreme trolling. Her popularity shows no sign of slowing though, with Anna using her platform more and more to help raise awareness for the issues close to her heart, with body positivity and health at the forefront.
Izzy Judd
@mrs_izzyjudd
310k followers on Instagram
Izzy Judd is a bestselling author, podcast host, and mum of two who shares her journey through motherhood with grace and honesty. As an advocate for maternal mental health, she offers support and encouragement to other mums navigating the highs and lows of parenthood.
Stacey Solomon
@staceysolomon
5.9M followers on Instagram
Stacey Solomon is a TV presenter, author, and mum of three who captivates her audience with her down-to-earth personality and relatable content. From parenting hacks to DIY projects and mental health advocacy, she inspires her followers to embrace imperfection and find joy in the everyday moments of family life.
We could go on, but these are just a few of our favourites, so big up those that stand up for others, support and inspire, and give others joy every day. ❤️