News / White Heron Drinks announced as Main Stage sponsor

Jo Hilditch, founder of White Heron Drinks and local food philanthropist, will be the Main Stage sponsor at the new Hereford Food, Drink & Music Festival from Big Bull Events Ltd. at Hereford Racecourse from 1st - 2nd July 2017.

Jo is well known for her support of Herefordshire farming and producers. With over ten years establishing British Cassis, her premium blackcurrant liqueur brand, she sees her sponsorship as a great opportunity to lend support to grass root food and drink production.

Jo comments,“I have previously been involved in supporting the Herefordshire food festivals and was deeply saddened when a lack of funding meant that these couldn’t continue. I am delighted that the Pugh family have taken it upon themselves to develop a new festival with an exciting format and I wanted to show my support for it.”

The British Cassis bar next to the Main Stage will be serving delicious cocktails over the whole weekend.Visitors will also be able to enjoy samples of this award winning drink in the food tent.


Phia Folkes